TY  - BOOK
AU  - Schiffman,Stephan
TI  - Cold calling techniques (that really work!)
SN  - 1580628567
U1  - 658.85 
PY  - 2003///]
CY  - Avon, Massachusetts
PB  - Adams Media Corporation
KW  - Telephone selling
KW  - Telemarketing
N1  - Cold calling is essential; By the numbers; Where to look for leads; Cold call mechanics; Turning around common responses; The ledge; Mastering third-party and referral calls; Leaving messages that get results; Follow-up calls; The principles of sales success
ER  -