Schiffman, Stephan Cold calling techniques (that really work!) / Stephan Schiffman - Fifth edition - xiv, 148 pages Cold calling is essential By the numbers Where to look for leads Cold call mechanics Turning around common responses The ledge Mastering third-party and referral calls Leaving messages that get results Follow-up calls The principles of sales success ISBN: 1580628567 Subjects--Topical Terms: Telephone sellingTelemarketing Dewey Class. No.: 658.85