TY  - BOOK
AU  - Gunelius,Susan M.
TI  - Harry Potter: : the story of a global business phenomenon
SN  - 9780230203235
U1  - 658.812 
PY  - 2008///
CY  - New York
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references (pages 164-180) and index; The making of a global literary phenomenon; The book that lived; The value of a good product : setting the stage for marketing and promotion; The buzz begins; Harry Potter as a powerful product and brand : an education in marketing and promotion; Harry Potter's influence on movies and television; Harry Potter's influence in retail; Harry Potter's influence on merchandising; Harry Potter's influence online; Harry Potter becomes a theme park; Harry Potter's global business and personal impact; Predecessors to Harry Potter's success : who else has gotten it right or wrong?; What  is next for Harry Potter and the world affected by the boy who lived?; Conclusion : recreating a literary phenomenon
ER  -