Gunelius, Susan M. <br/><br/>
Harry Potter  : the story of a global business phenomenon 
/ Susan Gunelius 
 - xix, 194 pages 
<br/><br/>Includes bibliographical references (pages 164-180) and index. 
<br/><br/>The making of a global literary phenomenon The book that lived The value of a good product : setting the stage for marketing and promotion The buzz begins Harry Potter as a powerful product and brand : an education in marketing and promotion Harry Potter's influence on movies and television Harry Potter's influence in retail Harry Potter's influence on merchandising Harry Potter's influence online Harry Potter becomes a theme park Harry Potter's global business and personal impact Predecessors to Harry Potter's success : who else has gotten it right or wrong? What  is next for Harry Potter and the world affected by the boy who lived? Conclusion : recreating a literary phenomenon 
<br/><br/><label>ISBN: </label>9780230203235 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.812