Hagel, John  III <br/><br/>
Net gain  : expanding markets through virtual communities 
/ John Hagel III, Arthur G. Armstrong 
 - xv, 239 pages :  illustrations 
<br/><br/>Includes bibliographical references (pages 221-224) and index. 
<br/><br/>Part I. The real value of virtual communities The race belongs to the swift Reversing markets: how customers gain The new economics of virtual communities The shape of things to come<br/> Part II. Building a virtual community Choosing the way in Laying the foundation: getting to critical mass The gardener's touch: managing organic growth Equipping the community: choosing the right technology<br/> Part III. Positioning to win the broader game Rethinking functional management Reshaping markets and organizations management agenda 
<br/><br/><label>ISBN: </label>0875847595 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.800285