TY  - BOOK
AU  - Fahey,Liam
AU  - Randall,Robert M.
TI  - The portable MBA in strategy
T2  - Portable MBA series
SN  - 0471584983
U1  - 658.4012 
PY  - 1994///]
CY  - New York
PB  - John Wiley & Sons
KW  - Strategic planning
KW  - Business planning
N1  - Includes bibliographical references and index; Part one. An introduction to strategic management; Strategic management : today's most important business challenge; Part two. Strategy : winning in the marketplace; Corporate strategy : managing a set of businesses; Business-unit strategy : managing the single business; Global strategy : winning in the world-wide market place; Political strategy : managing the social and political environment; Part three. Strategy inputs : analyzing the external environments; Industry analysis : understanding industry structure and dynamics; Macroenvironmental analysis : understanding the environment outside the industry; Building the intelligent enterprise : leveraging resources, services, and technology; A strategy for growth : the role of core competencies in the corporation; Part four. Strategy making : identifying and evaluating strategic alternatives; Identifying and developing strategies : alternatives; Evaluating strategic alternatives; Part five. Managing strategic change : linking strategy and action; Strategic change : realigning the organization to implement strategy; Strategic change : reconfiguring operational processes to implement strategy; Strategic change : managing strategy making through planning and administrative systems; Strategic change : managing cultural processes; Re-inventing strategy and the organization : managing the present from the future
ER  -