The portable MBA in strategy 
/ [edited by] Liam Fahey, Robert M. Randall 
 - xii, 484 pages :  illustrations 
 - Portable MBA series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part one. An introduction to strategic management Strategic management : today's most important business challenge Part two. Strategy : winning in the marketplace Corporate strategy : managing a set of businesses Business-unit strategy : managing the single business Global strategy : winning in the world-wide market place Political strategy : managing the social and political environment Part three. Strategy inputs : analyzing the external environments Industry analysis : understanding industry structure and dynamics Macroenvironmental analysis : understanding the environment outside the industry Building the intelligent enterprise : leveraging resources, services, and technology A strategy for growth : the role of core competencies in the corporation Part four. Strategy making : identifying and evaluating strategic alternatives Identifying and developing strategies : alternatives Evaluating strategic alternatives Part five. Managing strategic change : linking strategy and action Strategic change : realigning the organization to implement strategy Strategic change : reconfiguring operational processes to implement strategy Strategic change : managing strategy making through planning and administrative systems Strategic change : managing cultural processes Re-inventing strategy and the organization : managing the present from the future 
<br/><br/><label>ISBN: </label>0471584983 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Business planning
<br/><br/><label>Dewey Class. No.: </label>658.4012