Taylor, James Walter <br/><br/>
Marketing planning  : a step-by-step guide 
/ James W. Taylor 
 - xx, 364 pages 
<br/><br/> Includes index. 
<br/><br/>Introduction Marketing planning and strategy : what it is and why it is needed What we know about what makes business profitable The product life cycle : how the PLC drives your markets Every company has strengths and weakness : how to understand and use your company's strengths and weaknesses How to conduct a focused market review How to conduct a competitive analysis Analyzing your environment and dealing with what is "out there" Where do you want to get to? Developing your own mission statement Marketing intelligence and your customers Sales force planning and management Advertising, sales and trade promotion All competition is now global Technology--it is changing everything you do in business Pulling it all together to develop a winning strategic marketing plan 
<br/><br/><label>ISBN: </label>0132420414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.8