Holtz, Herman

The business plan guide for independent consultants / Herman Holtz - xi, 228 pages : illustrations

Includes bibliographical references (page 214) and index.

Why you need a business plan Mission statements and business definitions Start-up planning Initial commitments Market analysis Analyzing and qualifying markets and segments The marketing plan Planning the presentations and using the tools Zeroing in on your market Rates and pricing
The financial side of the business A sample business plan

047159735X


Business consultants--Vocational guidance
Consulting firms--Planning

658.46