TY  - BOOK
AU  - Niosi,Andrea
TI  - Introduction to consumer behaviour
SN  - 9781774201169
PY  - 2021///
CY  - Victoria, B.C.
PB  - BCcampus
KW  - Consumer behavior
N1  - Includes bibliographical references; Perception; Learning theories; Consumer motivation and involvement; Personality, lifestyle, and the self; Attitudes and attitude change; Individual consumer decision making; Key influences on consumer decision making; Culture and subcultures
UR  - https://opentextbc.ca/introconsumerbehaviour/open/download?type=pdf
ER  -