Niosi, Andrea <br/><br/>
Introduction to consumer behaviour 
/ Andrea Niosi 
 - 1 online resource (365 pages) :  color illustrations 
<br/><br/>Includes bibliographical references. 
<br/><br/>Perception Learning theories Consumer motivation and involvement Personality, lifestyle, and the self Attitudes and attitude change Individual consumer decision making Key influences on consumer decision making Culture and subcultures 
<br/><br/><label>ISBN: </label>9781774201169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior