Esports and the media  : challenges and expectations in a multi-screen society 
/ edited by Angel Torress-Toukoumidis 
 - 1 online resource (118 pages) :  illustrations 
 - Routledge focus on digital media and culture .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I. Overview E-sports in the entertainment industry : an overview Part II. Media platforms and Esports The social media impact of Esports : the case of Esports on Facebook Part III. Communicative globalization of Esports Live-streaming culture in the Esports community Marketing strategies for Esports Comparative study of the transmedia element in Esports : America, Europe, and Asia How the negative public view of videogames threatens Esports sponsors Communication experts' perspective on Esports 
<br/><br/><label>ISBN: </label>9781003273691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>eSports (Contests)<br/>Video games<br/>Internet games