TY  - BOOK
AU  - Conrad,Charles
TI  - Organizational rhetoric: : strategies of resistance and domination
T2  - Key themes in organizational communication
SN  - 9780745647173
U1  - 302.2 
PY  - 2011///
CY  - Cambridge
PB  - Polity Press
KW  - Communication in organizations
KW  - Communication in management
N1  - Includes bibliographical references (pages 220-252) and index; What is rhetoric? What is organizational rhetoric? Why are they important?; Creating Topoi for organizational rhetoric; Constructing the leadership Mythos; Organizational rhetoric and public policymaking; Rhetoric and the management of organizational identities, images and crises
ER  -