Conrad, Charles <br/><br/>
Organizational rhetoric  : strategies of resistance and domination 
/ Charles Conrad 
 - xiii, 273 pages 
 - Key themes in organizational communication .
<br/><br/>Includes bibliographical references (pages 220-252) and index. 
<br/><br/>What is rhetoric? What is organizational rhetoric? Why are they important? Creating Topoi for organizational rhetoric Constructing the leadership Mythos Organizational rhetoric and public policymaking Rhetoric and the management of organizational identities, images and crises 
<br/><br/><label>ISBN: </label>9780745647173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations<br/>Communication in management
<br/><br/><label>Dewey Class. No.: </label>302.2