TY  - BOOK
AU  - Langley,Quentin
TI  - Brandjack: : how your reputation is at risk from brand pirates and what to do about it
SN  - 9781137375353
U1  - 658.8 
PY  - 2014///
CY  - Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index; Brand reputation; Issues and crisis management; Rise of the machines; The brandjacks; Engagement and transparency : turning your company inside and out
ER  -