Langley, Quentin <br/><br/>
Brandjack  : how your reputation is at risk from brand pirates and what to do about it 
/ Quentin Langley 
 - viii, 307 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Brand reputation Issues and crisis management Rise of the machines The brandjacks Engagement and transparency : turning your company inside and out 
<br/><br/><label>ISBN: </label>9781137375353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8