TY  - BOOK
AU  - Gregory,James R.
AU  - Wiechmann,Jack G.
TI  - Marketing corporate image: : the company as your number one product
SN  - 0844232831
U1  - 659.1 
PY  - 1991///]
CY  - Lincolnwood, Illinois
PB  - NTC Business Books
KW  - Corporate image
N1  - Includes bibliographical references and index; Image : the leading edge of corporate strategy; Establishing favorable market position : build public awareness and acceptance; Redefining the corporation : merger, takeover, and other reasons for name change; Pre-selling target markets : image and brand--the dynamic duo; Impacting the financial community : changing investor; Advocacy advertising : presenting the company's position on key issues; Managing a crisis : frontline defense when the world falls apart; Retaining quality employees : using image to recruit and keep the best; One important reminder : we are not alone
ER  -