Gregory, James R. <br/><br/>
Marketing corporate image  : the company as your number one product 
/ James R. Gregory with Jack G. Wiechmann 
 - xviii, 254 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Image : the leading edge of corporate strategy Establishing favorable market position : build public awareness and acceptance Redefining the corporation : merger, takeover, and other reasons for name change Pre-selling target markets : image and brand--the dynamic duo Impacting the financial community : changing investor Advocacy advertising : presenting the company's position on key issues Managing a crisis : frontline defense when the world falls apart Retaining quality employees : using image to recruit and keep the best One important reminder : we are not alone 
<br/><br/><label>ISBN: </label>0844232831 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image
<br/><br/><label>Dewey Class. No.: </label>659.1