TY  - BOOK
AU  - Zaiss,Carl D.
AU  - Gordon,Thomas
TI  - Sales effectiveness training: : the breakthrough method to become partners with your customers
SN  - 0525936769
U1  - 658.85 
PY  - 1993///]
CY  - New York
PB  - Dutton
KW  - Selling
KW  - Sales personnel
KW  - Training of
KW  - Customer relations
N1  - Includes index; Introduction : two views of sales; Why the traditional sales model doesn't work; The paradigm shift in sales; Selling in the synergistic paradigm; How to listen more effectively to buyers and others; Greater sales results through listening; How to break through to new levels of self-expression; The impact of authentic communication; How to resolve conflicts so that no one loses; Shape your own future or be shaped by it
ER  -