TY  - BOOK
AU  - Roberto,Ned
TI  - Strategic market segmentation: : how to market to the rich, the middle class and the "masa"
SN  - 9718611029
U1  - 658.802 
PY  - 2002///]
CY  - Makati City
PB  - LifeCycle Press/Salt & Light Ventures
KW  - Market segmentation
KW  - Philippines
KW  - Marketing
N1  - Includes bibliographical references (pages [121]-125); Revisiting and relaunching the strategy and practice of market segmentation; The practice of segmenting markets and SEC-based segmentation; Marketing to the socio-economic class segments; Marketing to the rich SEC segment; Marketing to the middle class segment; Marketing to the "masa" : the downscale class DE segment; A summary : strategic market segmentation and the socio-economic classes
ER  -