Roberto, Ned <br/><br/>
Strategic market segmentation  : how to market to the rich, the middle class and the "masa" 
/ Ned Roberto 
 - vi, 125 pages :  illustrations 
<br/><br/>Includes bibliographical references (pages [121]-125). 
<br/><br/>Revisiting and relaunching the strategy and practice of market segmentation The practice of segmenting markets and SEC-based segmentation Marketing to the socio-economic class segments Marketing to the rich SEC segment Marketing to the middle class segment Marketing to the "masa" : the downscale class DE segment A summary : strategic market segmentation and the socio-economic classes 
<br/><br/><label>ISBN: </label>9718611029 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation--Philippines<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802