Kerin, Roger A. <br/><br/>
Marketing 
/ Roger A. Kerin [and three others] 
 - 7th edition 
 - xliii, 741 pages :  color illustrations 
<br/><br/>Includes bibliographical references (pages 682-710) and index. 
<br/><br/>Initiating the marketing process Understanding buyers and markets Targeting marketing opportunities Satisfying marketing opportunities Managing the marketing process 
<br/><br/><label>ISBN: </label>0072410752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8