TY  - BOOK
AU  - Lovelock,Christopher
TI  - Services marketing: : people, technology, strategy
SN  - 9814058920
U1  - 658.8 
PY  - 2001///]
CY  - Singapore
PB  - Pearson Education
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references and index; Understanding services; Focus on customers and managing relationships; Creating value in a competitive market; Planning and managing service delivery; Issues for senior management
ER  -