Lovelock, Christopher <br/><br/>
Services marketing  : people, technology, strategy 
/ Christopher Lovelock 
 - Fourth edition 
 - xviii, 717 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding services Focus on customers and managing relationships Creating value in a competitive market Planning and managing service delivery Issues for senior management 
<br/><br/><label>ISBN: </label>9814058920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing<br/>Service industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8