TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 0072966343
U1  - 658.802 
PY  - 2006///]
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes index; Strategic marketing; Marketing , segments, and customer value; Designing market-driven strategies; Market-driven program development; Implementing and managing market-driven strategies
ER  -