TY  - BOOK
AU  - Whiteley,Richard C.
TI  - The customer-driven company: : moving from talk to action
SN  - 0201570904
U1  - 658.812 
PY  - 1991///]
CY  - Reading, Massachusetts
PB  - Addison-Wesley Publishing
KW  - Customer relations
KW  - Customer services
N1  - Includes index; Create a customer-keeping vision; Saturated your company with the voice of the customer; Go to school on the voice of the customer; Go to school on the winners; Liberate your customer champions; Smash the barriers to customer-winning performance; Measure, measure, measure; Walk the talk
ER  -