Whiteley, Richard C.

The customer-driven company : moving from talk to action / Richard C. Whiteley - 308 pages

Includes index.

Create a customer-keeping vision Saturated your company with the voice of the customer Go to school on the voice of the customer Go to school on the winners Liberate your customer champions Smash the barriers to customer-winning performance Measure, measure, measure Walk the talk

0201570904


Customer relations
Customer services

658.812