Koschnick, Wolfgang J. <br/><br/>
Dictionary of social and market research 
/ Wolfgang J. Koschnick 
 - vii, 415 pages 
<br/><br/><label>ISBN: </label>0470237333 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Dictionaries<br/>Social sciences--Research--Dictionaries
<br/><br/><label>Dewey Class. No.: </label>658.8303