TY  - BOOK
AU  - Craig,C.Samuel
AU  - Douglas,Susan P.
TI  - International marketing research
SN  - 9971513862
U1  - 658.848 
PY  - 2000///]
CY  - England
PB  - John Wiley & Sons
KW  - Export marketing
KW  - Research
N1  - Includes bibliographical references and indexes; Marketing research in a global environment; Designing international marketing research; Second data sources; Uses of secondary data; Issues in collecting primary data; Non-survey data collection techniques; Survey research : instrument design; Sampling and data collection; Multi-country scale development; Analysis of multi-country data; Assessing differences in the structure of variables; The international marketing information system; Challenges facing international marketing research; Future directions in international marketing research
ER  -