Craig, C. Samuel <br/><br/>
International marketing research 
/ C. Samuel Craig and Susan P. Douglas 
 - Second edition 
 - xxii, 425 pages 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Marketing research in a global environment Designing international marketing research Second data sources Uses of secondary data Issues in collecting primary data Non-survey data collection techniques Survey research : instrument design Sampling and data collection Multi-country scale development Analysis of multi-country data Assessing differences in the structure of variables The international marketing information system Challenges facing international marketing research Future directions in international marketing research 
<br/><br/><label>ISBN: </label>9971513862 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Research
<br/><br/><label>Dewey Class. No.: </label>658.848