TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The 11 immutable laws of Internet branding
SN  - 0060196211
U1  - 658.84 
PY  - 2000///]
CY  - New York
PB  - HarperBusiness
KW  - Internet marketing
KW  - Branding (Marketing)
N1  - Includes index; The law of either/or; The law of interactivity; The law of the common name; The law of the proper name; The law of singularity; The law of advertising; The law of globalism; The law of time; The law of vanity; The law of divergence; The law of transformation
ER  -