Ries, Al <br/><br/>
The 11 immutable laws of Internet branding 
 The eleven immutable laws of Internet branding 
/ Al Ries and Laura Ries 
 - viii, 175 pages 
<br/><br/> Includes index. 
<br/><br/>The law of either/or The law of interactivity The law of the common name The law of the proper name The law of singularity The law of advertising The law of globalism The law of time The law of vanity The law of divergence The law of transformation 
<br/><br/><label>ISBN: </label>0060196211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.84