TY  - BOOK
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Marketing research
SN  - 0072837861
U1  - 658.83 
PY  - 2006///]
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing research
N1  - Includes bibliographical references (pages 726-749) and indexes; Research in marketing; The design of marketing research; The sources and collection of data; Analysis and presentation of data
ER  -