Cooper, Donald R. <br/><br/>
Marketing research 
/ Donald R. Cooper, Pamela S. Schindler 
 - xix, 790 pages :  color illustrations 
<br/><br/>Includes bibliographical references (pages 726-749) and indexes. 
<br/><br/>Research in marketing The design of marketing research The sources and collection of data Analysis and presentation of data 
<br/><br/><label>ISBN: </label>0072837861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83