TY  - BOOK
AU  - Perry,Alycia
AU  - Wisnom,David, III
TI  - Before the brand: : creating the unique DNA of an enduring brand identity
SN  - 0071393099
U1  - 658.827 
PY  - 2003///]
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Trademarks
KW  - Design
N1  - Includes bibliographical references and index; Identity ABC's; Demystifying positioning strategy; The anomaly of naming; The Yin and Yang of visual identities; Identity messaging; Digital identify; Ingredient branding, technology branding, and other interesting formulas; Applying the knowledge
ER  -