Perry, Alycia <br/><br/>
Before the brand  : creating the unique DNA of an enduring brand identity 
/ Alycia Perry with David Wisnom III 
 - xii, 228 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Identity ABC's Demystifying positioning strategy The anomaly of naming The Yin and Yang of visual identities Identity messaging Digital identify Ingredient branding, technology branding, and other interesting formulas Applying the knowledge 
<br/><br/><label>ISBN: </label>0071393099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)<br/>Trademarks--Design
<br/><br/><label>Dewey Class. No.: </label>658.827