Strategic management
/ Gregory G. Dess, G. T. Lumpkin, Alan B. Eisner
- 3rd edition
- xxiv, 984 pages
Includes bibliographical references and index.
Part 1. Strategic analysis Strategic management : creating competitive advantages Analyzing the external environment of the firm Assessing the internal environment of the firm Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources Part 2. Strategic formulation Business-level strategy : creating and sustaining competitive advantages Corporate-level strategy : creating value through diversification International strategy : creating value in global markets Digital business strategy : leveraging capabilities in a disruptive environment Part 3. Strategy implementation Strategic control and corporate governance Creating effective organizational deigns Strategic leadership : creating a learning organization and an ethical organization Managing innovation and fostering corporate entrepreneurship Recognizing opportunities and creating new ventures Part 4. Case analysis Analyzing strategic management cases