TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: : concepts and cases
SN  - 9789810697013
U1  - 658.4012 
PY  - 2009///
CY  - Singapore
PB  - Pearson
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references; The nature of strategic management; Strategy formulation; Formulating the business vision and mission; Making an external assessment; Making an internal assessment; Placing strategies into action; Understanding strategy analysis and choice; Strategy implementation; Dealing with management and operations issues; Dealing with marketing, finance/accounting, R&D, and MIS issues; Strategy evaluation; Reviewing, evaluating and controlling strategy; Strategic management case analysis
ER  -