TY - BOOK AU - Harnish,Verne TI - The greatest business decisions of all time: : how Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business SN - 9781603200592 U1 - 658.403 PY - 2012///] CY - New York PB - Fortune Books KW - Decision making KW - Corporate turnarounds KW - Management N1 - Apple brings back Steve Jobs / by Adam Lashinsky; How free shipping saved Zappos / by Jennifer Reingold; Why Samsung lets its stars goof off / by Nicholas Varchaver; At Johnson & Johnson, the shareholder come last / by Timothy K. Smith; Why daydreaming pays off big at 3M / by Geoff Colvin; How Intel got consumers to love chips / by David A. Kaplan; Softsoap's blocking decision / by Brian O'Keefe; Toyota pursues zero defects / by Alex Taylor III; Extreme customer service at Nordstrom / by Geoff Colvin; Tata takes the sting out of a painful situation / by Geoff Colvin; Boeing bets big on the 707 / by Adam Lashinsky; IBM's operation bear hug / by Adam Lashinsky; Wal-Mart creates the 6 a.m. meeting / by Hank Gilman; Eli Whitney : is your business in trouble? Pivot! / by Geoff Colvin; Henry Ford doubles workers' wages / by Alex Taylor III ER -