Guide to entrepreneurship
/ Alexander Gilles and Reuben Mondejar
- vi, 262 pages : illustrations
Includes indexes.
The entrepreneurial environment The entrepreneur Factors to be overcome The ins and outs of entrepreneurship The business plan New venture financing The moment of birth Advertising & marketing Creativity Young entrepreneurs Buying or franchising a business Women entrepreneurs Intrapreneurship / legal business structure / home-based business Globalization and entrepreneurship