Pugh, David G. <br/><br/>
Powerful proposals  : how to give your business the winning edge 
/ David G. Pugh and Terry R. Bacon 
 - xv, 254 pages :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The power of the A+ proposal A simple notion : a proposal must sell, not just tell Getting your message across : technical proposals for every reader Selling the benefits : customer-oriented proposals What it takes to win : credibility, acceptability, and preference Winning executive summaries : your most powerful selling tool Timing is everything : positioning to win Proposal management : the art of containing chaos Getting it written, getting it right : guide to creating compelling proposals The review process : making sure the power is in the proposal Learning forward : win or lose protocols for continuous improvement 
<br/><br/><label>ISBN: </label>081447232 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Proposal writing in business<br/>Business writing
<br/><br/><label>Dewey Class. No.: </label>658.453