TY  - BOOK
AU  - Ghauri,Pervez N.
AU  - Cateora,Philip
TI  - International marketing
SN  - 9780071268288
U1  - 658.84 
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Export marketing
N1  - Includes index; Section 1. An overview; The scope and challenge of international marketing; The dynamics of international business; Section 2. The impact of culture on international marketing; Geography and history : the foundations of cultural understanding; Cultural dynamics in international marketing; Business customs and practices in international marketing; The international political and legal environment; Section 3. Assessing international market opportunities; Researching international markets; Emerging markets and market behaviour; Multinational market regions and market groups; Section 4. Developing international marketing strategies; International marketing strategies; International market entry strategies; Exploring, managing and logistics; Developing consumer products for international markets; Marketing industrial products for international markets; Marketing industrial products and business services; The international distribution system; International advertising and promotion; Personal selling and negotiations; Pricing for international markets; Section 5. Ethical, financial and organizational issues in international marketing; Ethics and social responsibility in international marketing; Financing and managing international marketing operations; Section 6. Supplementary resources; The country notebook : a guide for developing a marketing plan
ER  -