Ghauri, Pervez N. <br/><br/>
International marketing 
/ Pervez Ghauri and Philip Cateora 
 - Second edition 
 - xxxiv, 659 pages :  illustrations, maps 
<br/><br/> Includes index. 
<br/><br/>Section 1. An overview The scope and challenge of international marketing The dynamics of international business Section 2. The impact of culture on international marketing Geography and history : the foundations of cultural understanding Cultural dynamics in international marketing Business customs and practices in international marketing The international political and legal environment Section 3. Assessing international market opportunities Researching international markets Emerging markets and market behaviour Multinational market regions and market groups Section 4. Developing international marketing strategies International marketing strategies International market entry strategies Exploring, managing and logistics Developing consumer products for international markets Marketing industrial products for international markets Marketing industrial products and business services The international distribution system International advertising and promotion Personal selling and negotiations Pricing for international markets Section 5. Ethical, financial and organizational issues in international marketing Ethics and social responsibility in international marketing Financing and managing international marketing operations Section 6. Supplementary resources The country notebook : a guide for developing a marketing plan 
<br/><br/><label>ISBN: </label>9780071268288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.84