TY  - BOOK
AU  - Marn,Michael V.
AU  - Roegner,Eric V.
AU  - Zawada,Craig C.
TI  - The price advantage
SN  - 0471466697
U1  - 658.816 
PY  - 2004///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Pricing
N1  - Includes bibliographical references and index; Part one. Pricing fundamentals; Chapter 1. Introduction; Chapter 2. The three levels of price management; Part two. Exploring the levels; Chapter 3. Transaction; Chapter 4. Product/market strategy; Chapter 5. Industry strategy; Part three. Special topics; Chapter 6. New product pricing; Chapter 7. Solutions, bundles, and other packaged offerings; Part four. Unique events; Chapter 8. Postmerger pricing; Chapter 9. Price wars; Part five. Expanding the boundaries; Chapter 10. Technology-enabled pricing; Chapter 11. Legal issues; Part six. Bringing it together; Chapter 12. Pricing architecture; Chapter 13. Diving pricing change; Chapter 14. The monarch battery case; Chapter 15. Epilogue
ER  -