TY  - BOOK
AU  - Tellis,Gerard J.
AU  - Golder,Peter N.
TI  - Will & vision: : how latecomers grow to dominate markets
SN  - 007137549X
U1  - 658.8 
PY  - 2002///]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
KW  - Brand name products
N1  - Includes bibliographical reference (pages 315-330) and index; Are pioneers really blessed?; Learning from history; Facts about pioneers and real causes of enduring leadership; Envisioning the mass market; Uniqueness of vision; Persisting--against all odds; The need for relentless innovation; Organizing for innovation; Raising and committing financial resources; Leveraging assets despite uncertainty; Assessing the new thesis
ER  -