TY  - BOOK
AU  - Patten,Dave
TI  - Successful marketing for small business
T2  - Sunday Times business enterprise guide
SN  - 0749435240
U1  - 658.8 
PY  - 2001///
CY  - London
PB  - Kogan Page
KW  - Small business marketing
KW  - Success in business
N1  - Includes index; What is marketing?; Market research; The internet; Advertising; Direct response marketing; Public relations; Selling and sales promotion; Exhibitions and shows; Starting in exports; New products : innovation, patents, licensing and design
ER  -