Patten, Dave <br/><br/>
Successful marketing for small business 
/ Dave Patten 
 - 5th edition 
 - xi, 260 pages :  illustrations 
 - Sunday Times business enterprise guide .
<br/><br/> Includes index. 
<br/><br/>What is marketing? Market research The internet Advertising Direct response marketing Public relations Selling and sales promotion Exhibitions and shows Starting in exports New products : innovation, patents, licensing and design 
<br/><br/><label>ISBN: </label>0749435240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business marketing<br/>Success in business
<br/><br/><label>Dewey Class. No.: </label>658.8