TY  - BOOK
AU  - Duarte,Nancy
TI  - HBR guide to persuasive presentations
T2  - Harvard business review guides
SN  - 9781422187104
U1  - 658.452 
PY  - 2012///]
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Business presentations
KW  - Persuasion (Psychology)
N1  - Includes index; Audience : know your audience and build empathy; Message : develop persuasive content; Story : use storytelling principles and structure to engage your audience; Media : identify the best modes of communicating your message; Slides : conceptualize and simplify the display of information; Delivery : delivery your presentation authentically; Impact : measure and increase your presentation's impact on your audience
ER  -