TY  - BOOK
AU  - Harris,Phil
TI  - The penguin dictionary of marketing
T2  - Penguin reference library
SN  - 9780140515183
U1  - 658.8003 
PY  - 2009///
CY  - London
PB  - Penguin Books
KW  - Marketing
KW  - Dictionaries
ER  -