Harris, Phil <br/><br/>
The penguin dictionary of marketing 
/ Phil Harris 
 - xii, 283 pages 
 - Penguin reference library .
<br/><br/><label>ISBN: </label>9780140515183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries
<br/><br/><label>Dewey Class. No.: </label>658.8003